Running a family business is not an easy task. Certain things are expected from the very beginning. And the bar is set high for the new member coming in the business. Running the family business with the same amount of energy for generations is not everyone’s cup of tea. The family in the jewellery business, GN Choksi brothers are doing a fine job in it. And they need no introduction.

This is the 4th generation, who are taking forward the family traditions and values in running the business. The store has a great history to share. Choksi family originally belonged to Palsana and migrated to Surat in 1945. It was the year 1950 when the GN Choksi Brothers came into existence by Lt. Shri Ishwarbhai Nagin Das and his brothers.

Talking about the business, the store offers a variety of options in jewellery of Gold, Diamond and Silver. The store offers an array of jewellery which includes Exotic Bridal Collection, Kundan Jadau, Temple Jewellery and Indo-Western Necklaces, Bangles, Mangalsutra, Pendant and much more. Its’ virtues of transparency and trust have got them the certification of 91.6 BIS (Bureau of Indian Standards).

Because the family focuses on quality, the store has been able to acquire a large number of loyal customers. These loyalists have been with GN Choksi for generations. The same way, if you’re looking for fine jewellery and variety of ethnic ornaments, GN Choksi Brothers is the place for you.

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