About Life Inspired Story of Mr. Surendra Chheda – The Owner of PARIS

Being successful is not an easy job, it requires a lot of hard work, patience and agility to fight the problems life throw on one. But they are people who face all of this with a big smile, one such person is Mr Surendra Chheda, owner of PARIS. It was a humbling moment for Citytadka that we got a chance to interact with him.
Here are the excerpts from the interview:

What inspired you to start your own venture and that too in women’s wear?
See, I have been a keen observant all my life. I was in search of a good business prospect, and after a lot of market research, I found that there were very few actually one or two stores that excelled in ready-made ethnic women wear. So, I thought why not try a hand in this business.

Creating a brand isn’t a small task, and so you must have faced a lot of hardships, what kept you going?
My utter passion to create a name for my self and my brand, and the zest to serve the customers the very best. I have work 18-20 hours and during the peak period I have work nonchalantly, but it was all because I had the passion for my work, I love what I do.

Thar’s great sir, we heard that you are a true definition of a workaholic, is that true? If yes, how you manage stress?
Workaholic (he smiles), I think if you love what you do then work becomes worship and once work is worship then the question of workaholism does arise. Coming to the stress part, stay cool in all the situation and stress won’t touch you.

Sir, what are short and long terms plan for Paris?
The reality is I don’t have any plans, neither short nor long.
Change is inevitable, and anything can happen any day. So the only thing I believe is to live in the moment and keep yourself updated with current trends and market conditions and go with the flow, everything will fall into place.

What a great theory of life sir, if you had one piece of advice to someone just starting out, what would it be?
The piece of advice I would like to give to all the young entrepreneurs is to continue working hard with honesty. You will achieve everything in life. Nothing is impossible. Yes, customer satisfaction should be your first and foremost priority.

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