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About Atul Vekariya

It always feels wonderful when a dream comes true. It takes dedication, courage, and passion to fulfill. Atul Bakery has created the brand in very short time. It offers a wide range of cakes, pastries, biscuits and other bakery items. Not just in Surat’s market, Atul Bakery has been welcomed in USA, UK, UAE, and Singapore. Let’s hear from him what’s baking.

Where did you start your journey from?
I came to Surat in 1989 from Saurashtra, and started the journey with the Pan Shop. Having the business oriented mind, I dropped out early and left schooling.

What are your core thoughts for life?
Well, I learned everything from my father. With ‘never give up’ attitude and always keep walking, I kept my journey on. With the high aim and dedication to fulfill the same, no business is tough.

How did you come to the bakery industry when you started off with Pan Shop?
Since childhood, as we didn’t have enough of the capital, I used to purchase the stock from the popular bakeries of Surat and used to sell them for earning. From the beginning I knew how keen I was for the food business, being a foodie. Always having the wish to serve the best to the customer was the main motto from the beginning even though it was not that profitable back then.

How Atul bakery came into existence?
Having faced many rejection from the bakers, finally I made up my mind to start it off on my own. I even sold my property to take the leap. Thanking wife for all the support that she gave in the needed time. I initiated the production with one single oven and strong determination.

How did you grow this business?
Certainly, difficulties are part and parcel of any success journey. It helps you in growing you as a person as well. Always having the attitude of learning, I learnt the expertise. Within 5 years we had 4 outlets in the city. I had the vision and could see the opportunity on how long I can go. In South Gujarat, we own 46 outlets.

What is so unique about Atul bakery?
I always wanted to do something innovative. So to break the cliche`, I started Atul bakery that is 100% Pure vegetarian which are very rare in South Gujarat. Also, it’s the first and only bakery of Gujarat which is ISO 22000:2005 certified.

What are the long term plans and any message if you wish to share with Suratis?
So, by 2022 we aim to have our presence across nation. We are also expanding to New Zealand and other parts of Dubai. For Suratis, I would say that never ever doubt your gut feeling. All the best!

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